Tag Archives: creators

Wake Forest Clinical Study Shows CERESET Technology Reduces Symptoms…

A new clinical study conducted by Wake Forest School of Medicine shows that use of a new non-invasive technology from the creators of Cereset not only reduces symptoms of military-related traumatic... (PRWeb November 23, 2018) Read the full story at https://www.prweb.com/releases/wake_forest_clinical_study_shows_cereset_technology_reduces_symptoms_of_ptsd_in_military_personnel/prweb15943418.htm

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Snapchat “Storytellers” finally pairs creators with advertisers

Snapchat is arriving very late to the game of courting influencers. Now it hopes to boost ad spend by connecting businesses with its top independent creators, but it won’t take a cut of deals it helps arrange. Today Snap Inc launches its “Snapchat Storytellers” pilot program that will introduce brands to five of the app’s most popular content makers including Mplatco, Cyrene Q, and Shonduras. They’ll star in ads for Stories and Discover or provide creative direction to brands with their expertise gleaned from gathering audiences of millions over the past few years in exchange for cash. Top creators can often earn tens of thousands of dollars or more for deals with brands. The program is late but a smart move for Snapchat, since it needs to educate businesses about how to make great Stories ads. These often require stylish vertical video that’s a big creative jump from the tiny photo, link, and text ads many are accustomed to, or even the pithy landscape videos they’ve learned to make for YouTube or Facebook. If creators can help brands make great looking ads that perform well, those businesses will be more likely to spend a lot more on Snapchat. That’s critical for the public company which lost $385 million last quarter and missed its revenue estimate by $14 million when it brought in $230 million. With Facebook’s Snapchat Stories clones from Instagram and WhatsApp depressing Snap’s user growth rate to a measly 2.9 percent (its lowest rate ever), the company will have to figure out how squeeze more dollars out of each user it already has. If it can’t do that with better ad creative and performance, it will be forced to rely on annoying unskippable Stories ads which it rolled out to more businesses yesterday. Meanwhile, if Snap extends the program to more creators, it could be a good way to help them monetize and stay loyal to the platform. YouTube has long offered ad revenue shares and Facebook’s ad breaks let creators insert commercials into their videos for a cut of money. Both are experimenting with subscription patronage and tipping options to help creators earn money. Facebook recently launched its Brand Collabs manager that offers an entire search engine of creators that brands can sort by audience demographics

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Twitch launches a ‘how-to’ site for streamers, Twitch Creator Camp

Twitch wants more people to stream, so it’s going to begin teaching them how. The video game streaming site today announced the launch of Twitch Creator Camp , a new educational resource that helps newcomers learn the basics of streaming, as well as how to build up a channel, connect with fans, and earn rewards. The launch of the how-to site comes about a week after an article by The Verge detailed the long tail of Twitch streamers, with a focus on those who spend years broadcasting to no one in the hopes of one day gaining a following. The article raised the question that, in the age of live streaming, where every major social company – including Facebook, Instagram and YouTube – today offers easy streaming tools, there many not be enough of an audience for all the content creators are producing. Twitch, apparently, believes the issue is one that can be addressed – at least in part – by training new streamers. On Twitch Creator Camp, the company is bringing in successful creators to help educate the would-be streamers on a variety of often-discussed topics. These insights will be shared as articles, videos and live streams. At launch, the site includes content focused on a variety of streaming best practices, including the basics of setting up a channel, building a brand, leveraging their stats, using Twitch features like emotes, badges and extensions, and more. Streamers will also learn how to better network with others and engage their audience, as well as how to optimize their channel for monetization through subscriptions, merchandise, ads and sponsorships. In addition, creators will begin live streaming on Creator Camp, starting on July 31 at 2 PM PT. At this time, a number of Twitch Partners will answer general questions about streaming. A calendar of upcoming streams is also available on Twitch’s site, as the company aims to host weekly sessions going forward. “Hosting a good stream isn’t easy. We’ve heard from many of our creators that they spend a lot of time searching for advice on effective tools, features, and techniques in order to make their broadcasts more engaging and to grow their communities,” said Jessica Messinger, Creator Growth Marketing Manager at Twitch, in a statement. “Twitch Creator Camp makes things simpler by centralizing the most relevant information to a creator’s success, all of which is provided by Twitch and many of our successful Partners

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Mental health and the relentless YouTuber life

Jacques Slade was spending a week at the beach recently, away from the internet and his responsibilities as a full-time YouTube creator where he's about to reach 1 million subscribers. It was supposed to be a time to relax and enjoy life. But being s...

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